OGIO
OGIO was preparing to launch a new line of bags and golf bags that marked a bold departure from their previous designs. With brighter colors and playful patterns, they aimed for the visuals to truly stand out from the rest of the brand. A photoshoot was already scheduled in Bend, Oregon, and they sought to add a video component to bring the collection to life. We were brought in to craft a compelling narrative that would give this new line its own distinctive look and feel. This project offered a unique opportunity to tell a visually captivating story, with us handling all the creative direction, developing the artboards, and assisting with both direction and production.
One Note: The team had full creative control throughout the process—except for the final edit. While the original edit didn’t quite align with the vision, our team is now working on our own version to better reflect the story we set out to tell.
VIDEO 1
Alpha adventure
Picture This: A spirited group of friends embarks on a golfing adventure deep within the wilderness of Bend, OR. Determined to create their own unique golfing experience, they carefully bring a course to life. They cut golf holes, plant colorful flags, and meticulously lay out lush green turf, seamlessly integrating the course into the natural surroundings.
VIDEO 2
Golf-OFF COURSE
Picture This: The tale begins with a vintage truck, its weathered charm providing the perfect backdrop for the unfolding story. The truck bed becomes a canvas as bags of various shapes and sizes are artfully arranged, each holding a key to the adventure that awaits. With the engine roaring, friends hit the open road, their excitement soaring. Each bag reveals its treasures—snacks, maps, sunglasses—eliciting joy and fostering camaraderie as items are passed around.
